chapter 7 Change your thinking

In recent years, it has been difficult to do business in physical stores, coupled with the impact of the epidemic in the past two years.

Many factories in the development zone where they are located have closed down, which has also led to a sharp decline in their customer traffic.

Originally, their small noodle shop relied on these migrant workers.

Now that all the migrant workers have lost their jobs, their business is naturally not much better.

In addition, there are now two major food delivery groups in power. You name it, their scores are quite high.

If you don't go to the bar, there will be even less business in the store.

I used to work for the landlord, but now I have two more jobs.

It is becoming increasingly difficult to do business...

In the past month, my parents have discussed several times whether they should do business in the city in the coming year.

My mother wanted to insist on seeing it, but my father thought it would be better to go back to the countryside.

Anyway, the family still has a few acres of private land, plus a small barren hill.

Over the years, they have saved more than 200,000 yuan while working in the city.

If you go back and repair your house, you can live a good life.

It was Sidney Yair who made them worry. Nowadays, when young people get married, they often need hundreds of thousands of gifts.

They also want to buy a car and a house in the city. How can they afford it?

So every time they talk about this, the old couple becomes worried.

Sidney Yair casually said haha: "Hey! How big of a deal do I think it is! Just do it! This business must continue."

"However, I think we need to change our thinking!"

"You kid, what do you know? Stop messing around and spend ten or twenty thousand to renovate it. If the business is not good, you can throw all the renovation money into it!"

“Do you know how hard it is to make money nowadays?”

Dad was furious. In fact, he and his dad had been arguing about how to run a business for more than a day or two.

He mentioned to his father many times that if he wanted the business to do well, the store must be renovated.

You have to be willing to spend money on decoration because you need to understand the customer's consumer psychology.

A clean and bright business premises will always be more popular with customers than a sleazy and dirty restaurant.

What's more, although many factories in the development zone have closed down.

But several new universities have been built nearby!

Among them are branches of the Polytechnic University of Bazhou and several private universities.

These schools have a lot of students, which is why their business has not improved.

It's entirely because the epidemic has been so severe in the past two years and the school's management is so strict that students can't get out.

Their street is close to those schools, and not far ahead is the commercial core area of ​​the development zone.

From those schools to those business districts, this is the only way to go.

Therefore, Sidney Yair is very optimistic about the future development of this area.

He estimated that when the epidemic is over in the future and school management returns to normal, their place will definitely become popular again.

Business has been slow recently, so I might as well take advantage of the time to renovate the store.

But his father firmly disagreed.

He always said that this was all nonsense. If the business didn't improve in the future, wouldn't the renovation be a waste of money?

And according to his decoration conditions, it's not a matter of ten or twenty thousand, but seventy or eighty thousand.

How much money did they save after working together for half their lives?

I can't afford to go through this trouble!

Neither father nor son could convince the other, and they even had several quarrels over this matter.

In the end, this proposal could only be shelved.

At this moment, his father thought he was going to talk about the same thing again, so he choked him when he opened his mouth.

Sidney Yair chuckled: "Dad, I'm not talking about the decoration, I'm talking about the food at our house that needs to be changed."

"Change? How else to change?"

When Mr. Yair heard Sidney Yair's words, his eyebrows immediately stood up.

You kid, it’s okay to question my ability to do business, but it’s not okay for you to question my skills!

As soon as Sidney Yair saw this posture, he knew that if he said the wrong thing, Bao Buqi's father would have to perform a full martial arts show.

He quickly yelled: "Dad, what I mean is, your craftsmanship is so good, but why can't our noodle shop have more customers?"

"Yes, I'm also surprised. I'm supposed to be proficient in ramen, fried noodles, and hand-made noodles. Why can't our business be successful?"

Sure enough, you still have to comb your hair. When Mr. Yair heard what Sidney Yair said, his tone immediately softened.

"In my opinion, it just doesn't have enough gimmicks!"

"What's the gimmick?"

Lao Yang was stunned after hearing this.

Sidney Yair chuckled and said, "You two are doing Douyin every day now, right? You've also followed several economic bloggers, right?"

Even though my parents are not young, they are very good at Douyin. My mother will even post two selfies of Douyin from time to time.

And although they have different preferences, they also follow several news and economic bloggers.

My own business is not doing well, but it does not prevent the two of them from paying attention to national affairs.

"Well, what does this have to do with a gimmick?"

"You've heard many times that the economy is down and people's consumption power is declining, right?"

"Hey, no, when I go to the market now, there are fewer people in front of the meat stalls. There are not as many people buying seafood as there were a few years ago."

"You have to remember that it's the end of the year now. If it had been a few years ago, those markets would have been the most popular right now."

“It’s crowded every day, but now it’s so deserted!”

Dad and Mom talked to each other one by one. This is the simplest feeling of ordinary people about the decline in consumption.

The first thing the old couple does when they wake up every morning is not to open a shop, but to go shopping at the vegetable market.

Basically, I just buy some meat and vegetables, which are commonly used in small shops.

Because I often go to the vegetable market, I have the deepest feelings about this aspect.

"So, people's spending power has declined, mainly because they have no money, not because they don't want to spend."

"To put it bluntly, everyone hopes to spend the least amount of money to do the greatest thing."

"The same goes for eating. It means spending the least amount of money and eating the most cost-effective meal within the range."

"Our noodles taste good, but the only problem is the meat. If we add two more pieces of meat to each bowl of noodles."

"Or if the toppings are made cheaper and more affordable, do you still have to worry about the hotel not being popular?"

Sidney Yair was foaming at the mouth, but he didn't expect his parents opposite him to look at him like a fool.

"Hey, my silly son, do you think we don't want to? But if we do that, our family will have to pay all the money after just a few days!"

Mom said with a wry smile.

But Sidney Yair waved his hand this time: "Leave this matter to me!"

"Tch, leave it to you?"

Dad feels like his son is acting weird today?

Sidney Yair turned back outside and pulled down five large woven bags.

My parents saw it and hurried over to help, dragging and pulling the bag into the house.

When I opened it, I saw that it was full of large pieces of beef and uncut beef ribs.